Sony Bravia - Reinventing the Zoetrope. Motion.Like.No.Other?
I read about it on Fubiz.net (be sure to bookmark it or something, especially if you love viewing elegantly designed things and lovely photography works from various artists) – the zoetrope, verified as the world’s largest by nothing less than the Guiness Book of Records, was contructed over a 6-week period in a small town of Veneria, located in Turin, Italy. By rapidly spinning HD images of Kaká dribbling a football, the zoetrope brings his skills to live in front of an audience that gathers around the zoetrope.
The song is Underdog by Kasabian, which is yet to be released at the time of publishing. Earliest by April, latest by June/July.
A little search on Flickr brings out even more interest photos of the zoetrope. Oh, and there’s even a Flickr group dedicated to the Bravia Drome!
Sony’s Bravia advertising campaigns never fail to impress me. As a bonus, I have complied some precious information, photos and videos from the Internet for Sony Bravia’s past advertising campaign – after the jump is where they could be found ;)
Here are the five other advertisements that Sony has made for their Bravia series, Colours.Like.No.Other – Balls, Paint, Pyramid, Play-Doh and Domino City. Information is consolidated form this Wikipedia article, images are from Flickr and are copyrighted by their respective owners.
Bouncy Balls, ‘Balls’
What do you get by pouring 50,000 bouncy balls down a steep slope in San Francisco, then collide them with another 50,000 fired from a side-street, and armed with a 50-person team? You get the first advertising campaign for the BRAVIA brand that took 4 days to shoot, and using 250,000 balls in total.
The music used in the advertisement is Heartbeats, written by Swedish duo The Knife and performed by José González
Paint Bombs, ‘Paint’
Shot over a 10-day period in July 2007, this advertisement brought the advertising campaign to a brand new level. Using 70,000 litres of environmentally-friendly paint and 1,400 separate explosions on tower block in Toryglen in Glasgow, with the help of 250 people, they’ve redefined what colourful meant. The tower block was later demolished to make way for a new development.
The music used in the advertisement is the overture from The Thieving Magpie – anyone who’ve watched Rem and Skimpy in the past should’ve find this piece familiar.
Pyramid and Strings – ‘Pyramid’
Filmed in Egypt, the advertisement shows hundreds of cotton reals, with a dizzying range of bright colours, tumbling down the side of a pyramid.
Play-Doh Bunnies – ‘Play-Doh (Rabbit)’
Filmed in New York City, August 2007, 40 animators working over the course of 3 weeks used 2.5 tonnes of plasticine on set. They sculpted 189 2-feet bunnies and 150 1-feet cubes, a 10*20-feet purple wave, a 30-feet giant red bunny (cute!). For every 4 working hours, only 4 seconds of footage is generated and the entire 60-second spot in constructed from nearly 100,000 stills. Oh, imagine the amount of photoshopping needed to remove the supporting wire frames underneath the bunnies *facepalm*
The song is She’s a Rainbow by the Rolling Stones.
Dominoes – ‘Domino City’
Launched in October 2008, this advertisement was shot on location in India’s states of Rajastan and Uttar Pradesh. It takes viewers on a journey on a tumbling journey of color, from a magnificent fort in Jaisalmer through a desert all the way to the Taj Mahal in Agra.
Foam City
This isn’t a BRAVIA advertising campaign but it’s so beautiful that I have to include it in this post. Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets. The world’s largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony’s cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience. (Source)
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